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Articles Archives - Marcel Saucet
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Harvard Business Review 2

Harvard Business Review

By Ousmane Sylla  /  May 26, 2020  /  Comments Off on Harvard Business Review
Harvard Business Review Want to read it ? Ask upon request clicking this button Get it now for free ! Other articles Warning: preg_match(): Compilation failed: invalid range in character class at offset 12 in /var/www/vhosts/marcel-saucet.com/httpdocs/wp-content/plugins/js_composer/include/classes/shortcodes/vc-basic-grid.php on line 177
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Robots, IA & Marketing 3

Robots, IA & Marketing

By Ousmane Sylla  /  February 10, 2020  /  Comments Off on Robots, IA & Marketing
Robots, AI & Marketing Want to read it ? Ask upon request clicking this button Get it now for free ! Other articles Warning: preg_match(): Compilation failed: invalid range in character class at offset 12 in /var/www/vhosts/marcel-saucet.com/httpdocs/wp-content/plugins/js_composer/include/classes/shortcodes/vc-basic-grid.php on line 177
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L'Expansion Management Review 4

L’Expansion Management Review

By Maeva  /  May 16, 2018  /  Comments Off on L’Expansion Management Review
L'Expansion Management Review Marcel Saucet "Le Street Marketing version Michel et Augustin ou comment conquérir l’Amérique ?" with Michel Barabel (IRG/UPE), Olivier Meier (IRG/UPE), L’expansion management review, (20-25 mars 2016) Marcel Saucet wrote a 8 pages famous paper in L’Expansion Management Review, a part of l’Expansion, a famous French Magazine which was founded by Jean-Louis [...]
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La rue 5

La rue

By Maeva  /  May 16, 2018  /  Comments Off on La rue
"Les cahiers européens de l’imaginaire", CNRS, special edition, Mars 2016 Marcel Saucet "Street marketing et application" with B. Cova, Les cahiers européens de l’imaginaire, CNRS, édition spéciale sur la rue, (Mars 2016). Marcel Saucet wrote a scientific paper with Bernard Cova in this review CNRS directed by Mafesolli. la rue est ce qui fonde, anime et [...]
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Journal of Marketing Communication 6

Journal of Marketing Communication

By Maeva  /  May 9, 2018  /  Comments Off on Journal of Marketing Communication
Journal of Marketing Communication The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe, with B. Cova, Journal of Marketing Communications, special issue on ambient/street marketing), 2014. Dr Saucet wrote his most famous paper in Journal of marketing communication. The term unconventional marketing refers to a set of alternative approaches for organizations to carry [...]
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Decision's Marketing 7

Decision’s Marketing

By Maeva  /  May 9, 2018  /  Comments Off on Decision’s Marketing
DECISION'S MARKETING Marcel Saucet "Le street marketing : une pratique non règlementaire ?" with B. Cova Décisions Marketing, (January 2014). Dr. Saucet’s scientific researches led him to work on the future of marketing and innovations which involve unconventional marketing concepts such as “Guerrilla Marketing”, “Street Marketing”, “Stealth Marketing”, “Viral Marketing” and more. Unconventional marketing is [...]
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Micro Innovation & Innovation 8

Micro Innovation & Innovation

By Maeva  /  May 9, 2018  /  Comments Off on Micro Innovation & Innovation
Micro & Macro Marketing Marcel Saucet "Marketing non convenzionali, notizie e futuro della ricerca" with B. Cova, Micro & Macro Marketing (2014). Marcel Saucet with Gregorio Fusilli and Bernard Cova, this article in the Italian review. In short, the new kinds of unconventional methods seem opportune and even necessary for brands that find it harder [...]
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Harvard Business Publishing 9

Harvard Business Publishing

By Maeva  /  May 9, 2018  /  Comments Off on Harvard Business Publishing
Harvard Business Publishing Marcel Saucet Street marketing a luxury brand : Taryn Rose DRESR, with Lena Goldberg and Christine Snively, Harvard Case study, (November 2014). Dr Saucet and his Harvard colleagues wrote about an experienced and successful serial entrepreneur, Taryn Rose, who enjoyed going outside of her comfort zone. She had been at her desk [...]
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