La marque sur le divan 1

La marque sur le divan

La marque sur le divan 2

A good brand management requires long term views of marketing decisions. Consumers responses to marketing activity depend on what they know and remember about a brand. Now, a lot of firms analyse the relation of consumer and brand like someone who believes in a myth. This book presents a brand management with operational tools built on a basis of recent concept: psychoanalysis.


  • Hardcover: 191 pages
  • Publisher: Praeger (September 29, 2015)
  • Language: English
  • ISBN-10: 1440838380
  • ISBN-13: 978-1440838385
  • Product Dimensions: 6.5 x 0.8 x 9.5 inches

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