La marque sur le divan
A good brand management requires long term views of marketing decisions. Consumers responses to marketing activity depend on what they know and remember about a brand. Now, a lot of firms analyse the relation of consumer and brand like someone who believes in a myth. This book presents a brand management with operational tools built on a basis of recent concept: psychoanalysis.
- Hardcover: 191 pages
- Publisher: Praeger (September 29, 2015)
- Language: English
- ISBN-10: 1440838380
- ISBN-13: 978-1440838385
- Product Dimensions: 6.5 x 0.8 x 9.5 inches