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Saverio Tomasella Archives - Marcel Saucet
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La marque sur le divan 1

La marque sur le divan

La marque sur le divan A good brand management requires long term views of marketing decisions. Consumers responses to marketing activity depend on what they know and remember about a brand. Now, a lot of firms analyse the relation of consumer and brand like someone who believes in a myth. This book presents a brand [...]